중국 개별관광객의 관광정보 웹사이트 이용 만족에 관한 연구

Abstract

This study draws measurement scales suitable to this study through investigation of contents, web site structure and preceding researches related to local festival information with users who experience search of Tourism information on Tourism information web sites, examines influential relations among concepts and gives suggestions of Tourism web site providers based on results of analysis. When the purposes of this study are accomplished, better quality of festival contents information will be provided to users and it will have influence on improving satisfaction of festival information provided by Tourism information web sites. As a result of positive analysis of this study, it was confirmed that contents, structure and festival information of Tourism information web sites have an influence on satisfaction. With results of positive analysis of this study, it can present the following suggestions. First, efforts for continuous improvement of Tourism information web site through collection of users' opinions are needed. If there is a request for information, rapid correspondence should be followed and update information should be continuously up loaded in the community to get reliability of users. Second, various and new Tourism (festival) information should be continuously provided. Tourism information including all kinds of events and festivals should be updated periodically through notice boards or banner advertisements. Third, foreign language contents for foreign tourists should be provided to attract more foreign tourists and international events.