관광생명주기를 고려한 스마트관광 활성화 방안

Abstract

The modern society is characterized by the spread of Mobile Internet, the spread of wired and wireless internet, and the increase of various search engines. Recently, as the pattern of tourism industry has shifted from group tourism to individual tourism, the rise of demand for travel information and the emergence of a new paradigm of smart tourism due to the development of information communication technology(ICT). Based on this rapidly changing modern civilization, I would like to examine smart tourism, which is the most similar concept among smart tourism concepts. Here, SMART Tourism means to provide real-time customized services or information through smart device devices that are always available to tourists visiting specific areas. In particular, SMART stands for Standards, Multi Function, Accessibility, Reliability, and Time Saver. Standards: Based on standards, Multi Function: Incorporate complexity, Accessibility: Has fast accessibility without time and space constraints, Reliability: Market, Reliability from customers, Time Saver (Tourist convenience): It means to have convenience of tourists. This paper will focus on the following research objectives through research process such as setting of research models and hypotheses and verification of these hypotheses. First, This study aims to obtain the results of partial IPA analysis on the importance and satisfaction of IT services for the activation of smart tourism considering the pre -, mid -, and post - tour process (tourism life cycle). Second, We want to obtain the cognitive result of importance of IT service construction strategy for activation of smart tourism considering tourism life cycle. The purpose of this study is to find out how to activate smart tourism for providing IT service in the tourism activities of the tourism life cycle, and to suggest strategies for IT service construction.